Help with marketing your recruitment business

MARKETING, BRAND BUILDING & PROMOTING YOUR RECRUITMENT SERVICES


Straightforward ways to win and retain more recruitment business in 4 hours a week on a limited budget

Overview

Finding the time to create an ongoing marketing strategy can be a challenge. This is a 1 day seminar for busy people with a responsibility for winning new business, marketing and promotional activities. It shows how for less than 4 hours a week you can keep control of your ongoing marketing to help achieve short & long term growth within your recruitment company. It includes how to use social media and online marketing as well as more conventional marketing activities – from PR to direct mail - and how to create a powerful ongoing marketing campaign for your recruitment business.

Course content

The day covers the 4 marketing areas that generate the best results for recruitment companies. You’ll learn how understanding these 4 areas can help you win, maintain and expand your client base.

Generating enquiries from clients & candidates. How can you make the phone ring, e-mails arrive and get people to walk through the door? This session tells you how and includes the following topics:

Creating press releases

Raising awareness through article pitches

Being seen as an expert

Creating a USP

Search engine marketing

Niche marketing

Better brochures

Converting interest into business. It’s great when enquiries regularly arrive - but it’s only when that enquiry turns into business that your company really benefits! This session covers ways to turn passing enquiries into firm orders and includes:

Creating case studies

Systems for gathering testimonials

Branding

Using PR (from the first section) to build trust

Writing great job adverts. Every recruitment company needs to know how to craft advertising that delivers results. This session takes you through what works, what to avoid and why this skill is so important.


Headlines

How to write persuasive copy

Design guidelines

General do’s / don’ts

Prompting action

Keeping and looking after clients for the long term. The easiest person to sell to is somebody who has already bought from you. In fact every successful company is only a success because they know how to look after their clients. This session looks into how to build up relationships, how to stay in touch and how to win new business from your existing client base and covers:


Loyalty programmes

Utilising feedback

Newsletters

Up-selling / cross-selling

Referral systems


Who should attend
It’s suitable for owners of recruitment companies, anybody working in the industry with a responsibility for promoting and marketing aspects of their recruitment business.


The seminar is interactive and will be focused on getting real life results. This is not a dry academic seminar but an interactive day where real life examples are discussed and ideas traded between those attending. Just think – any one of the hundreds of ideas discussed could be THE idea that improves the fortunes of your business!

The event comes with a 100% money back guarantee if you cannot see how these ideas can be applied to your recruitment business.

The Trainer

Alastair Campbell has worked in the advertising and marketing industry for almost 25 years and is the author of ‘The Marketing Launchpad.’ He has worked with and run seminars for over a hundred recruitment companies across the UK and has also spoken at business seminars at the NEC and Earls Court. For more information visit Meet The Team



Open Course Dates

Feb 1st - London

Feb 6th - Manchester

Mar 19th - Birmingham

Mar 27th - London

Apr 16th - Manchester



Investment £299+VAT

'Bring A Friend' £259+VAT

Contact ken@recruitmentmatters.com  via email or on 01529 410586

In order to optimise your learning experience, this course is purposely run with small delegate numbers and is capped at 12. Book now to avoid disappointment!